An emerging public relations expert, Morris works closely with a creative team to guide messaging and platform integration for clients. The strategies are often cutting edge to include a variety of social media networks to engage the public, magnify outreach, and earn gained media.
Morris has consulted clients on integrating these emerging technologies with their brand and story to maximize public outreach. She is passionate about expanding her knowledge of messaging tactics, social media, and political campaign's relationship with the media and public.
• Developing Marketing Campaigns for public and private entities
• Working to implement strategic partnerships
• Building earned media campaigns, constructing press releases and product launches
• Managing Editor, Red, White + A View
• Curating content for HNV Blog
• Built spreadsheets used to determine endorsements based on support for Chamber initiatives
• Compiled and documented daily changes to Senatorial and Congressional campaigns
• Managed schedule and day-to-day operations for Senior Vice President and Executive Director
• Supported reelection efforts, outreach, and endorsement events for all national Senatorial races.
• Analyzed past metrics for campaign strategy using Excel and varying algorithms to target prospective supporters
• Created personal schedules, organized and facilitated meetings, and set up intern recruitment strategy
• Educated and spoke on behalf of Huntsman’s platform at GOP meetings across the state
• Insured berry and worker conditions quality
• Managed and organized over 100 workers to harvest the blueberry crop in efficient manner
• Created online social media presence marketing berries and telling our brand’s story
• Led each brainstorming meeting with a goal to publish more substantive and prolific pieces in each issue
• Wrote several features on the economy and social media; won 8 ADDY awards as Creative Director.
• Increased magazine readership with 1,000 new readers through several creative marketing campaigns
· Created website as a symposium of student ideas regarding policy at school, state level.
· Wrote original research, newsletters, and notes regarding politics and the economy.
· Organized the “Students for the Reinstatement of Darla Moore” movement working with local press and activists to create an effective response via grassroots
· Wrote press releases and blog posts
· Aided in constituent services handling phone calls, tours, and incoming mail.
· Organized and assisted scheduling in fast-paced environment.
· Work closely with owner to plan events, and conduct advance work.
· Process contributions and maintain FEC compliance for clients and PACs.
· Fostered cabin life focusing on faith and self-confidence
· Taught sailing of Sunfish, Catamarans, and Scots to girls aged 5-15
John’s excuse for coming in dead last for bowl game picks…he even chose the Irish #rolltide
@smathersandbranson key chain completes the set…roll tide and gamecock colors throughout! Love bowl season!